New Year. New You. Or have you already quit?

New Year. New You.  Does this sound like you?  Hey, I hope so.  I think the beginning of the year is as good as any to start a new thing.  Whether it is your health, your money, a bad habit you want to quit, or anything else.

But do you want to know what is even better than a new start or a fresh start?  To never quit in the first place.

I have been looking at my Facebook feed since the beginning of 2018.  Which is exactly 31 days ago from the time I am writing this blog.  Today is February 1, 2018.  I see a lot of people on there pursuing these new things, and many of them said the same thing last year.  And most of them quit by this time last year, and many quit before the end of the year on whatever it was they were doing. They are now attempting it again.  I am proud of you.  Stay with it this time.

Hey, I have been there before.  I am no different from anyone else.  Working out is a discipline that I just do.  I don’t have to think about it. I just do it.  I have been doing it for so long that it is just past of who am I.

However, where my opportunity for a fresh start exists. Is eating better. Just like many of the people in my Facebook feed, I have made some changes to my diet this year.  When I was younger, I always thought I could just exercise my way through a bad diet.  And what I have found the older I have gotten, that this has become increasingly more difficult.  So I had to make a fresh start as well.

In this blog I want to suggest a few ideas that can keep you consistent versus always having to start over.

A new year is a great place to start a new thing.  However, it doesn’t only have to be at the beginning of a New Year though.  In Daniel Pinks new book “When: The Scientific Secrets to Perfect Timing” He actually provides a list of 86 different days, dates, events, etc. that could be a great time for you to make a fresh start.  The first year being one of them and here are just a few more from his book:

  • First day of the month
  • Mondays (52)
  • Seasons (4)
  • Your birthday
  • Your anniversary of whatever
  • First day back from vacation
  • A Holiday

His goal was to get us thinking about the different days that we could use other than the first of the year to provide us a fresh start.

If you made a commitment on January 1, 2018, and have already quit, today would be a great day to start over again. You don’t have to wait until next year.  The first of the month is as good or better day to start than others.

Here is the good news.  If you are someone who quits and has had to start again.  Don’t wait until another year goes by before you start again.  Use another date and start your commitment from that date.   Today would be a good day to do that.

How else can you keep going?  As a runner, I have had a few injuries along the way. And I am the opposite of my most people.  If I don’t workout or exercise, I get very irritable, because it is breaking my routine. And I hate to break my routine. Over the years, as I have had these injuries, I would just have to modify my workouts. If my leg or calf is bothering me, then I would just do an upper body workout.  If my upper body is sore, maybe I just do a leg workout or run.

The key is to not stop.  But you may have to make adjustments and modify. What is it that you are trying to accomplish?  If you have already quit.  Why did you quit?  Were you trying to go all-in too fast?  If that is the case, don’t quit, make adjustments.

I had someone tell me one time, that you only have to get in shape once.  And that is the hard part. Once you do, then you just have to maintain it. Since then, I have never quit. Are there times where I more focused and disciplined than others?  Absolutely, but I never quit and that is the key to success when it comes to health and fitness and most anything else in life.

Another way to keep your commitment and not quit.  Is to remember why you wanted this in the first place.  And when I say remember it, I highly demand that you write it down.  By writing it down you put it to memory.

If you want to become healthier?  Why?  Is it because you want to look good in a bikini or without a shirt on if you are a guy.  If it is to quit spending so much.  Why is this so important to you?  Is it because you want to have a more secure future?  Is your job situation uncertain?  Or is it because you hate your job and you need to be prepared for an exit?

I have written about goals a lot here.  And if you are interested in taking your goal setting and goal accomplishing to the next level, then I would encourage you to reach out to me.  I have some resources that could be beneficial to you.

But I want you to do this one thing to increase the likelihood that you don’t have to start all over again.  And that is write down your goal, why that goal is important to you, and when you will accomplish it by.  Once you do this, you will be well on your way to accomplishing the things you want to accomplish.

To your success and your future.





Two reasons why credit cards are the devil and it has nothing to do with interest rates.

Lets face it, you and I both have made purchases before on a credit card that we would later regret. It could  have been the steak dinner or the night out on the town.  If you haven’t, well good for you.  You are smarter than most.

This time of the year many people may have made a decision to get out of debt. I first want to commend you on deciding on that goal. I hope you have committed to it and are willing to do whatever is necessary to get out of that debt.  I am not a financial expert by any means, but I know some basics.  I would encourage you to go out and listen to Grant Cardone, Dave Ramsey, and Robert Kiyosaki to learn more about money, investing and debt.  To get out of debt though, I would encourage you to listen to Dave Ramsey.

There are two reasons why credit cards are the devil and it has nothing to do with interest rates.

#1.  Credit cards trick our emotions. 

The use of a credit card doesn’t actually cause us to feel any pain when we use it.  We don’t actually feel any loss at the time of purchase.  It isn’t the same as if we actually had to pull out cold hard cash and make the purchase.

It has been proven over and over again, that humans avoid loss more than they pursue a gain.  We will do whatever it takes to avoid a loss, that is why most people are risk averse. When we use a credit card, it doesn’t require us to actually lose anything.

Regardless if you need the product or thing you are purchasing or not.  The use of the credit card versus cash doesn’t create the feeling/emotion that you actually lost something.  Which means we don’t care if we do it.

#2:  The further away the consequences from a decision we make are, the less we worry about the consequences of that decision.

Another human condition that exists in all of us is the fact that we can justify most anything in our minds if we really want to.  When we use a credit card, we don’t associate the purchase we make with the payment that is required at a later date.  You wont get the bill from a purchase you make today until thirty days from now or whatever your billing cycle is.  Regardless of how long it takes for your bill to show up, your mind has already moved on from that purchase and in our heads we think we have already purchased the product.

Sounds weird doesn’t it?  In our heads we think we have already bought the product, the dinner, etc., and even though we put it on a credit card and didn’t actually pay for it, our minds tell is we have. So when that bill shows up, we aren’t even thinking about what it was we purchased, we just know we have to pay the bill.  We are divorced by that time from the actual product or thing we purchased.  It is kind of scary really.

Think about some purchases you have made on a credit card.  Did the above two conditions exist for you?  If you are human and are somewhat conscious of your finances, then I would guess you are saying yes to this question.

What do you do?  Well, I believe first and foremost that you should never use a credit card for anything.  I know that you are thinking in your head that you will pay it off at the end of the month or when you get your bill.  That is fine if you have been successful in doing so.  I just don’t encourage it with most people, because of the two reasons I mentioned above.

If you do have a credit card in your possession, I would suggest that you have some guard rails in your life to help keep you in check when using a credit card.  Things such as spending limits and certain requirements that would have to exist for you to use it.

As I stated above, I am not a financial expert by any stretch.  However, I have studied people and decision-making for many years.  And I know that anything that can trick our emotions where we don’t feel the emotions we should feel.  Or, when humans have a period of time between a decision and consequences of that decision. When either one of these conditions exist, we must do whatever we can to eliminate them or manage them appropriately.

If you want to learn how to make better decisions and stick to those decision this year.  Reach out to me and lets create a game plan. Email me at

To your success and your future.



The #1 reason most people don’t hit their goals, and it is not what you think.

This morning my wife and I started our day off in one of our favorite coffee shops in the world, located in our hometown of Louisville, Ky. We are here visiting family for the holidays and we will stop there every morning while we are here.  It not only has the best coffee and mochas on the planet, but it is also owned and operated by the best people.

As we are sitting there this morning we were doing something that I have done in the coffee shop for years before we were married.  That is taking inventory of how I did with my current year goals, and start writing and planning what I would like to accomplish in  the next year.  This year was different, because when I was single, I just did it by myself.  And now that I am married it is very important to do this activity with my wife as well.  We still have our own individual goals, but we also set goals as a couple for our life.

The first thing my wife and I discussed, was the definition of a goal.  This is par for the course, because even though we have a great marriage and we have been together for a couple of years, it can still be difficult for me to think as a couple versus as an individual.   However, I continue to get better and better at this, and sitting down and doing this yearly ritual that I have always done by myself, with her, is a great example of my growth in this area.

Once we settled on a definition of a goal, meaning we agree to disagree.  I think hers is the typical definition of a goal: an idea of the future or desired result that a person or a group of people envisions, plans and commits to achieve.   I don’t disagree with that definition, I just add another piece to it.  I add that a goal is something that you weren’t going to do otherwise.  Meaning you had to do something different, ie. change a behavior, invest money or time.  Cut out something or add something to achieve.

Some people say, I am going to show up to work everyday at least fifteen minutes early.  Well, the chances are, you were going to do that anyway.  What did you have to change?  Or they say, I am going to go to the gym 100 times this year.  Well, last year you went 100 times, what are you having to change?   Once you hit a goal, I believe you have proven that you can hit it.  Which means you did whatever was necessary to demonstrate the behaviors  or invest the time and money, you cut out or added the necessary resources to accomplish the goal. So you must change the objective to have growth in that area.

So there we are setting our goals.  We worked on this for about an hour or so, and we got about seven to ten very solid goals for 2018 written down. To some, that may seem like a lot. To others, you might be saying that seems like a little.  I agree with both of you.

The reason I agree with both of you, because setting good goals is hard.  A good goal is something that is specific, measurable, attainable, realistic, and time sensitive. Also, known as SMART goals.  They also have to be worthwhile towards your life.

Setting goals is hard work.  And as I have learned, it is even more difficult to do it with someone else and have to agree on what they are.  This is why most people never set very specific and targeted goals.  It is hard to sit down by yourself, and even harder with someone else, and lay out specifically what it is you would like to accomplish for the next year and your life.

This is why most people don’t usually accomplish much.  They don’t do the hard work on the front end. Which is sit down, think about what it is you want out of your life, career, marriage, relationships, finances, church, God, health, etc. And then write out specifically what you want in those areas of your life to look and feel like a year from now or ten years from now.  And that is why I believe this is the number one reason people don hit their goals.  They never set them to begin with. You can’t achieve what you don’t know you want to achieve.

Before I became a very strategic and successful goal accomplisher.  I did what most people do.  I would say I want to grow in my career.  I want to make more money.  I want to have a partner in life.  I want a better relationship with this person or that person.  I would say all of this in my head, and in many cases, I would be successful in accomplishing those things, over time.

I got most of these things, but I didn’t get them in the amount of time that it should have.  It took way more time than I even care to share.  When I started to sit down and said I want to be a VP by this year.  I want to make X amount of dollars by x date.  When I said I want a wife that has these characteristics by this date.

Once I started setting goals this way, I have since achieved a lot more in my life, my career and in so many other areas of my life, that I would have never accomplished if I didn’t do the hard work on the front end and decide what it is I wanted to accomplish.

If you want to accomplish more this year than you did last year, do the hard work now and decide what it is you want to accomplish and then write it down.  This is another blog for another day, but writing your goals down is one of the major contributors to the success of you accomplishing your goals as well.

If you need help to do this reach out to me at and I can help you achieve everything you want to achieve in 2018.

To your success and your future.




How one word changed my life and how it could change yours too

Each year I pick one to three words that I plan on living by and using to guide my decisions for that year.  The reason for this is, I believe each year is a new season for your life. Sure, it could be a continuation from the previous year, or previous several years.

However, if you want to grow, accomplish new things, change the status quo, modify your behaviors, etc. Creating a theme or a mantra to live by, allows you to challenge yourself, because you have already identified the changes you want to make.

About five years ago I decided to take the leap.  No, not get married, but something just as close. A friend and I decided to go in to business for ourselves.  So we started a business and ultimately left are good paying jobs to pursue this new business venture. If you want to read more about that venture and what I learned click here

The bottom line is, we ultimately both went back to working full-time jobs and our business has grown since that time.  But when I went back to work then, I was on a mission.  I wanted to make sure that when I decided to leave again that I would be ready. I knew I would eventually leave that full-time job, working for someone else. Again.

So I called the next year, and really that next stage of my life “Preparation”. That was the theme that I lived by for the next couple of years.  Even though our little business is still running today, I wasn’t prepared as much as I thought I was.  I knew that for me to eventually leap again, I would have to have better skills, more money, and be better prepared.

By declaring that my mission in my life at that time it helped me make decisions.  It helped me to have a patience.  It helped me to know where to spend my time.  I knew in the back of my mind, that I would eventually do something other than what I was doing at that time and I wanted to make sure I was prepared for it when that opportunity presented itself again.

Company’s and businesses do it all of the time. You can call it core values, or a creed that they live by.  Regardless of what it is called, when a company or business decides what it is and why it is important for them, it allows everyone in the organization to be able to make better and quicker decisions. Because what is important has already been decided.  Now they just have to make decisions accordingly.  And companies change these core values or creed as time goes on.  What may have been important five years ago, may not be that important now.

As an individual person, the CEO of me.  I have to do the same thing.  I have to decide today what is going to be important for my business and my company this year and maybe even the next few years.  They all go together. By making the decision today, you wont have to think about what is important tomorrow, you’ve already decided.

A few years ago, after the business venture. I decided that real estate and investing was the theme for a few years.  It still is today, but a little different.  When I decided that real estate investing was the theme, I set a goal.  I had already owned real estate. But I wanted to increase my portfolio by ten over the next few years.  That is what I did.  For the next two years, I increased my portfolio by five.  I saved all my money, I cut out all of the wasteful spending, because at that time the theme of my life was to invest in real estate.

Again, by making that decision, that theme for my life, prior to the next year, allowed me to decide and execute much easier, because I had already decided what was most important.  Keep in mind, the real estate investments went right along with me eventually making a decision to do something different in my career.  I knew if I had income coming in from real estate it would make my decision to do something different that much easier in the future.

You can now start to see how these themes come together and work with each other as you progress through each year. This evolution is how growth, change, and success accumulate.

Fast forward to last year.  I knew 2017 was a going to be the year of change for me.  Because of my commitments that I made and executed that I described above, it was now time to make that leap again. In addition to making that leap again, I decided to get married, move to a new state, 1000 miles away from where I currently lived.  Also, buy a new business and leave a six figure plus good paying job and career to start making zero dollars in a new career.

The words I chose to make for my theme for 2017, were simple, but I needed them to help guide me each and every day as I was now doing something that I hadn’t done before.

The words were disrupt and interrupt (this was a theme by itself), cashflow, and relentless.   The most important asset to any business, especially small businesses is cash flow.  It is really the most important asset to you as an individual as well, but that is another blog for another day.

To get the business I was going to buy off the ground and producing, my focus was how can I generate cash flow daily.  From that theme I created very specific goals around it. Just like I did before with real estate.

Also, the other words, disrupt and interrupt was the mantra that I would have to live by every single day to go out and generate the cash flow that I needed for the business.  So as you can see these two themes go together.

The result I wanted was cash flow, but the mentality I had to have was disrupt and interrupt people to buy my services and pay me money. And lastly, the behavior that I had to demonstrate was to be relentless.  Which means never stop until you achieve the goal.

As I wrap up 2017 and I am planning 2018.  I am working on what the themes will be for next year.  They will be somewhat similar to this past year, but they will help me get to the next level.

I don’t know where you are in your life and your career.  But what I do know about human nature is that we focus on whatever it is that is most important. By choosing a theme for your life for next year and the years after, it will allow you to start focusing on those areas of your life.

I can only speak from my experience that when I started focusing on preparing, real estate, and being relentless in creating cash flow.  These words were at the top of mind every single day.  They guided every decision I made.  They got me up in the morning and helped me go to bed at night.

Make the decision for your life and your next season of life today.

If you want to learn more about how to do this.  Hit me up at or just put something in comments wherever you read this.

To your success and your future.




The guaranteed success plan to get SMART.

Many people have come up with different acronyms using the word SMART.   The one that is most known is creating SMART goals or objectives.  Which means they must be Specific, Measurable, Attainable, Realistic, and Time Sensitive.  If you are not familiar with creating goals that are SMART, just do a quick google search, or contact me and lets discuss.

However, this post is to share with you another SMART acronym that I learned at a client’s office the other day.   By using the letters that make up the word SMART, they created a creed that all sales representatives can use to ensure they are the best sales people they can be.

It was the first time I had seen it used this way.

To be a successful sales representative in your industry, my industry, or any industry, this can be a blueprint to ensure you are the best you can be.

S     Service:  As a sales representative your number one mission is to deliver great customer service.  You do this by simply providing not only what is expected from your customer, but providing them even more.  Don’t just meet their expectations, exceed their expectations in everything you do.  This alone will put you in a different category of sales representatives.

M   Motivation:  All sales representatives must be motivated.  Motivation is an inside job.  Meaning that you as the individual sales person need to find and create ways to ensure you stay motivated.  All great sales people know how to do this.

A    Accountable:  If you desire to have success in anything in your life personally or professionally, you have to create systems that hold you accountable to doing things you have to do, and doing those things you hate doing.  The bottom line is there are many things we can do to have success, but one of the best things we must do is create a system of accountability for ourselves, when we don’t do something we should have done.  This usually requires someone else to help hold us accountable.  If you want more information on how I do that reach out to me at

R   Results:  At the end of the day the only thing that really matters is our results.  Sure we can celebrate our activity, we can celebrate our conversations, but in sales, the only thing that pays bills and puts money in our pocket, is results.  Translation: Sales. Great sales people know that results are critical to everything they do and they hold themselves accountable to achieving them.

T   Time Management:  My mentor told me this:  He said “Multi-millionaires have 24 hours a day to accomplish everything they want to accomplish.”  He then said “That poor people have 24 hours in a day to accomplish everything.”  He challenged us and said “What is the difference between the two groups of people?”  The answer:  What they do with their 24 hours a day.  That is the difference.  Successful sales representatives own their schedule and make sure they do the most important income producing tasks first and foremost.

Questions for you:  Are you a SMART sales representative?  Do you deliver amazing Service, before, after, and during the sale?  Do you create your own motivation and know what motivates you to get up, and get out and make things happen?  Are you accountable to yourself and to others?  Do you deliver results? And lastly, do you dominate and own your schedule and control your time?

Most successful sales representatives are SMART, however, these same successful people also know that they can be even more successful.  They realize that even though they are SMART, they are constantly looking for that slight edge to be even more SMART. If you want to be even SMART ‘er reach out to me at

2018 is right around the corner.  If you haven’t already started setting goals and thinking about how you will be even more SMART in 2018, here is your chance, reach out to me.  I coach individuals and companies to achieve higher performances and goals in their business as well as their personal life.

To your success and your future.

Quitting too soon, and the hard lessons I learned from it.

About six years ago, a good friend and I were both at a point in our careers where we weren’t overly satisfied.  We both had risen in the ranks and made very comfortable salaries for many years at that point.  My friend had just moved him and his family back west and he had found a similar position there.

At the time we both had this “itch” that was gnawing at us to do our own thing.  We were both pretty confident in our abilities. We both had, or at least we thought we had, a lot of contacts that would do business with us.  We had accumulated a lot of knowledge and skills through our working history.  We said let’s go out and start a business.

I was really excited about this venture.  I had real estate at the time, but I never really thought about it being an actual business. This was now officially going to be a real business.  A Legal business, with a name, a legal corporation.

As of writing this today, I was looking at some of our emails that we were sending back and forth at the time.  The way we were bouncing ideas off of each other, the way were emailing thoughts on the name of our company.  There must be a thousand emails that stated what our company would offer, what our mission statement would be.  And, oh yeah, all of the content and information for our website.

I can remember at that time, that I was so excited that me, “Brian Willett”, would have a business.  This was far beyond what I had ever even thought I would do in my life and career.  It wasn’t that I didn’t think I was smart enough.  I had just never even thought about it.

Oh yeah, the business.  At that time, the federal government was cracking down on the sector that we both had made a career in.  The government was trying to basically pick winners and losers in a highly competitive field.  And the government had already decided who the winners and losers were going to be.

Our business was a secret shopping company that helped schools that the government had already decided were going to be the losers in this crack down, in ensuring compliance of their admissions teams.  Our pitch was simple, “Do you know what your people are saying to prospects?”  The answer was usually no.  And at that time, there was recordings going all around about how rogue admissions personnel were misleading students in to enrolling at schools around the country.

Our product provided security, data, and peace of mind to school owners and operators that they were not out of compliance.  It also provided a great tool and resource for these school owners and operators to use to make their teams better as well.

From the very beginning my partner and I never wanted to be only a secret shopping company.  Nope.  Our plan was to flip clients, who bought the secret shopping from us, into full-time clients that we would do consulting with.

We started this journey at the end of 2011, around December, and the goal was to build the business up from then until June, and then we both would quit our full-time jobs.

For six months, we worked before work, after work, and the weekends trying to get everything in place, as well as trying to land some clients.  It was hard since we were now moonlighting in a business where we were known as one thing, and we were now selling a product in to those same people who knew us.  Not to mention, that my current company as well as my partners, didn’t necessarily want us doing this.  Well, we never asked, we just did it.  Needless to say, it was risky and it wasn’t overly efficient in the way we had to go about it.

We landed a few secret shopping clients by June, and we had several pending bigger consulting deals on the schedule as well.

My friend quit his job first.  He just couldn’t take it any more. He hated everything about it. Mainly the ownership.  Now it was my turn to quit my job.

Looking back on it now, I can remember how scared I was.  I had saved some money up, we had some things in the works in the business, but I was about to walk away from a very safe and secure six figure salary and go to zero for the first time in many years.

Well, I did it.  I quit my job.  I think it was around July or so that year.

At the time, I think we had two clients that were buying some minimal things from us.  All secret shopping clients.  Now, remember, we had no desire to be a secret shopping company.  We actually hated that part of the business. We wanted consulting deals.

As fate would have it, a couple of the big deals we had in the works, fizzled out. Also, I had been offered a very sound consulting deal that was taking up more time, which took my focus off of the business. Even though this deal was going through the business, it took my focus off growing the business.

By October, both my partner and I were back to working full-time jobs.  The funny thing is though, is our business has continued to operate since then.  Even though both of us have been working full-time jobs since, our business has continued to provide us both with additional money for the last six years. Actually, as soon as we went back to work several of the deals we had been working that didn’t come through, actually came through.

I learned so many lessons from this venture.  Too many to put in this one post, however, I will give you a few of the bigger lessons.

  1.  When starting a new business, be ready for at least two years to go without a paycheck.
  2. Even though we spent six moths preparing for the launch, we could have done more to be prepared. Looking back, we should have spent more time preparing or doing more during the preparation.
  3. Dont be afraid to take risks.  Nothing is final. As you can see we both bounced back.
  4. Dont quit on your business too soon. As I shared above, My focus got pulled away in the consulting deal, which essentially forced me to quit on the company.
  5. Don’t quit your full-time job until you have outgrown your ability to manage your side business part-time.

To your success and your future.

Check out to learn more about the business that we started and is still operating today.



Three reasons why you will never fulfill your true potential

This weekend I ran my sixth half marathon.  I personally believe that there are very few things or activities, outside of running, that stretch you and challenge you the way running does.  When I got in to running several years ago, I did it just to lose some weight.  I didn’t know that it would be a catalyst to a process that has pushed me in so many ways.

Most of us have not, or will never, put ourselves in situations that require us to be uncomfortable.  It is not totally our fault, it is unfortunately ingrained in our DNA.

Here are three reasons many out us will never fulfill our true potential and what you can do instead to prevent this from happening.

You will never put yourself in the situation:  When I first got into running, I didn’t know anything about it at all. I just started doing it one day.  Then, I read somewhere that running an eight minute mile was considered really good.  It meant that you were a good runner.  A really good friend of mine told me that anything less than an eight minute mile is considered jogging.  He considered the eight minute mile to be the great separator between runners and joggers.  He said do you want to be a runner or a jogger?

I decided that running an eight minute mile would be my first goal in my new exercise program.  The first time I ran an eight minute mile, I quickly learned what the difference was between what I was doing before and running that eight minute mile.  I felt like the eight minute mile was full on sprint.  I didn’t realize how slow I had actually been running. The day I ran that eight minute mile, everything changed for me.

I now knew what it would take for me to become better than average at running. I then set my next goal.  Which was to run three eight minute miles with an average of eight minutes per mile.

I am proud to say I have accomplished that and then some since then.  I have accomplished many of the goals I have set, and I am still seeking to accomplish a few that I have set that I just can’t seem to get to.

The best thing I did was to put myself in a situation to actually get me out of my comfort zone and push me beyond what I thought I was capable of. As I look back on my life, I now see that of all the things I have accomplished, it required me to go first and actually put myself in situations that I wouldn’t normally put myself in to.

To realize your full potential you have to seek out situations and activities that you have never been in before.  They just won’t happen on accident.  You must go to them.

You seek comfort over growth:  We all have been really sick before.  You know the feeling.  You just don’t feel very well, and you are not at home.  You may be at work.  You may be on a trip.  Or just visiting with family.  But you are really, really sick and you can’t get comfortable, because you are not at your house and in your bed.  You have to travel back home somehow, and for some length of time.  All you can think about is that bed and how comfortable it will be when you finally get home.  When you finally do get home, and you get in your bed.  You immediately have this comfort feeling wash all over you.  Now don’t get me wrong, you are still sick, but you are at least comfortable.

The comfort we seek in our every day life is no different from the comfort we seek when we are sick.  The only difference is, when we are sick we know we are uncomfortable and we seek what will provide us comfort.  Our bed, may be some type of medication, etc.  However,  when we are not sick and we are just living, we are never forced in to an uncomfortable situation. Instead we just live in the comfort zone.  Most of us will never force ourselves outside of our comfort zone, because we don’t have to.  We go through each day just being comfortable.  It is easy, it doesn’t require much.

To get out of your comfort zone it requires you to put yourself in a situation where the chance to get out of the comfort zone could occur.  Most of the time, people avoid this possibility at all cost.  For you to grow and realize your full potential.  You have to get outside of what is comfortable and plan, prepare, and seek opportunities that will force you outside of your every day comfort zone.

You think you have all you need:  I recently talked to a person that said they have everything they need.  They are an accomplished professional that has their own business. They live in paradise, they have their health, and everyone in their life seems to be doing well.  Most people would agree that this person has it all.  Having it all is great, and I have no doubt that this person is happy.

However, when you get to a point where you feel like you have everything you need and you are satisfied with  where you are in your life, many times you stop seeking growth and development.  Life is not all about getting to a point and saying, “I have made it, this is all I am going to be.”  No.  Life is all about maximizing and realizing your full potential.  All of us have to be willing to try to reach our full potential.  If you are capable of more, you must be willing to go out and do more.  This is what life should be all about.

Like the individual I recently talked to that said they everything they need.  The really interesting thing is that they said they have everything they need.  In their conscious brain, they believe this to be true.  However, in their subconscious brain, the part of the brain that doesn’t allow ourselves off the hook, is telling them that they are capable of more.  Which is why I connected with them in the first place.  They came to me, looking for more.  They came to me and said, I know I need to work with you on these things.

What this situation tells me and what I already know.  We as humans are always seeking more.  In it is built-in to our DNA and genetic code.  Many people may say they are content, but that is only because they have decided that is what they want to say.  The real you, inside of you, is wanting more, you just have to listen to it and be willing to embrace it.

As I have recovered this weekend from my sixth half-marathon, I have already started planning for what I must do next.  I am not satisfied with my results from my last race, because I know I am capable of more.  I know I haven’t maximized and reached my full potential.

Let me ask you.  Have you reached your full potential?  Are you capable of more?  Let me answer for you.  No.  You have not reached your full potential.  And yes.  You are capable of more.  The question is: What are you going to do about it?

To your success and your future.



Who will you have to become?

Most people are spending too much time on what they want to have and not focused enough on what it takes to get it.

So how do you get it? The first step towards any goal is to first set down and set the goal. Most people don’t even do this. They instead wade through life and most of them accomplish things by accident, but if they would have actually planned some things out, they would have, and could have accomplished so much more.

The goal is what you want.

Now that you have determined what you want. You can now focus on the what it is that you need to do to accomplish the goal. Disclaimer here: If you were smart enough to set a goal, good for you, you are in a class all by yourself. The next elite class are the people who actually make a plan and DO what it takes to accomplish their goal.

I always say the hard part is setting a goal, but the even harder part, is the doing to achieve the goal. This is really the great separator between the goal setters and the goal accomplishers.

In the doing phase. You have to determine what are the steps that will allow you to achieve the goal you are wanting to achieve. There are many actions you can take, some will work and some will not. The key here is to try a lot of stuff and figure out quickly what is working and what isn’t working.

Lastly, the final step to achieving your goal, and the one that is really the most important. Who do you have to be or become to accomplish the goal you are setting out to accomplish?

I know for me I wanted to leave a profession that I had spent most of my working adult career in. That was the goal. So what did I have to do? I had to go out and develop the skills to position myself in a new line of work. By focusing on these skills, I was able to develop a new skill set that allowed me to leave one profession and go in to a totally different one and not go backwards in my income or in my influence.

To be able to accomplish this goal. What did I have to become? I had to become fearless. I had to become a more dedicated. I knew I was going to have to sacrifice for a period of time, more than I was currently sacrificing to accomplish the goal.

Remember to do something you have never done, you will have to do something you have never done and you will have to become something that you are currently not.

So what is that you want? To get it what will you have to do? And lastly who will you have to be or become to get it?

To your success and your future.

50 Reasons on why I want to be Rich!

If I have heard it once, I have heard it a million times.

“Brian, you work too hard, slow down.”

“Brian, money isn’t everything.”

“Brian, your work shouldn’t be your identity.”

“Brian, be careful or you will burn out.”

The same people who say the above statements are also the same people, who probably don’t have any money, or think consumer debt is a good thing, or just don’t know what else to say.

Over the last couple of years I have become a writer, ( I can call myself that now).  I have told my readers that one of the main reasons I write is because it gives me clarity and ultimately holds me accountable to my words and my actions.

Here are 50 clarifying thoughts, things, and concepts that I am going to hold myself accountable to.

  1. I don’t want to be the opposite.
  2. I can use my time to do what I want to do.
  3. I can buy my soon to be wife whatever she wants.
  4. I can have flexibility in my day.
  5. I can become even more generous with my giving to others.
  6. I can give more of my time to people and things that I care about.
  7. I can protect myself from a major disaster wrecking my finances.
  8. I can buy the best that can be got.
  9. I can buy whatever I want.
  10. I can buy more time.
  11. I can tell a customer, I don’t need your business.
  12. I can provide opportunities to those less fortunate.
  13. I can travel wherever I want.
  14. I hate cooking, I want someone else to do it for me.
  15. I want to make more time to read the books I want to read.
  16. I want to leave a legacy.
  17. Lack of money causes stress, believe me I know. I want to eliminate that stress out of my life.
  18. The people with the money have the power, and some of those people are idiots.
  19. I want to give my friends and family nice stuff.
  20. I want to pay for my nephews college educations.
  21. If I get rich, I can help others get rich.
  22. I can write more.
  23. I can be wherever I want, whenever I want.
  24. Freedom is the number one objective of all human beings.
  25. I like nice stuff.
  26. I really like fine shoes.
  27. My soon to be wife likes nice stuff.
  28. Waterfront property costs more money.
  29. When I get there, I know I did it myself. (no head-starts here)
  30. My brother died way too early in his life. I owe it to him to live for the both of us.
  31. The last time I looked, they don’t just give those $5 dollar coffees away.
  32. I want to say how much, not how much do I have to put down.
  33. When my final day is here, I want to say I did all I can with what I had.
  34. Because I live in America, and we have the opportunity.
  35. My Lexus is a 2006.
  36. My mom.
  37. My dad.
  38. I buy a lot of running shoes.
  39. I actually waste a lot more money than I should.
  40. Because it is the right thing to do.
  41. I want to prove to myself that I can do it.
  42. Because I don’t want to rely on anybody but myself.
  43. I don’t want to have to do things I don’t want to do.
  44. I will pay more taxes.
  45. I like to have fun.
  46. On days that I am sad, I can buy myself something that makes me happy.
  47. I am tired of driving, I want a driver.
  48. You will always have a seat at the table.
  49. Investments take money.
  50. Organic and health foods are more expensive.

I am not sure my list included every reason, but it is a start and it is from my heart.

A goal properly set is 50% percent complete. Now I have to do the other 50%.

I just set 50 goals. I encourage you to do the same.

To your success and your future.

Quit lying to yourself and do this instead

This year will be different… I am going to do this… And I will quit this… I will commit to making sure this happens… And I will finally finish this…

Question:  How are you doing on these things?

Answer: Well this year has been different, because…. I was going to do that, but… And I quit doing that for a few… And I still have time to finish that…

Does this sound like you? Or someone you know?  If it does, I am sorry.  Because lets just be frank about it.  If this sounds like your or someone you know the chances anything will change is really slim to none.

So why won’t things change?  Well, unfortunately, your track record tells us everything we need to know.  Your decisions up until this point tell me that you aren’t willing or aren’t capable of doing whatever it is you said you were going to do.  To actually commit and accomplish, yes the most important word here is accomplish.  Anything you set your mind to, is first you must commit to it.  And when I say commit to it, I mean write it down and say I will complete this or accomplish this and I will not stop until….I do it.

If you aren’t willing to take the time to make a commitment on paper or on your computer of your goals, then the chances are very high you won’t be willing to commit to what it will take to accomplish the goal either. We both know the writing of the goal is the easier part here, however, it is one that most people fail to do the most.

I have talked about the magic of writing very specific goals before.  Something truly magical happens when you write a goal down.  By doing this you are subconsciously telling yourself that this is something that is important to you and that you want to achieve it.  The brain is a very powerful thing.

Your subconscious kicks in and you don’t won’t to disappoint yourself.  Nobody does.  We all hate disappointment, Don’t we?  The worst kind of disappointment is the kind of disappointment that we know we have control over the outcome. So when we write the goal down we will do whatever it takes to not disappoint ourselves.

So here is your challenge, I have a goal setting plan for you.  It is pretty simple. But it requires a lot of work on your end.  We can start small and build from there.  If you are interested in learning more about the goal setting plan reach out to me by email or respond to this post.

To your success and your future.