When value exceeds price, at least in the buyer’s mind. A person will usually be compelled to purchase. If all things being in line as well.
So the question is this. What determines value? How do you determine value? What does value mean to you?
Seth Godin who is an author and speaker, addressed value in his book titled Linchpin, subtitle: Are you indispensable?
He addresses the definition of value head on and states that the market determines value this way.
He said that value is like a stair case. The least valuable at the bottom and the most valuable at the top obviously.
At the bottom and working your way up you begin with:
People who can lift. Simple enough, people who can pick things up.
People who can hunt. These people know the target and go find it.
People who can grow. Take something that already exists and help grow it.
People who can produce something. These people can get you results in something or get others to produce.
People who can sell. These people can influence others to make a purchase. As I always say, successfully persuade someone to separate with their money to solve a problem they might have.
People who can connect. These people are so influential that they can connect the right people with other people. They connect the right companies with other companies.
People who can invent/create. Lastly, the most valuable on the hierarchy are the people who can create or invent something. They create something that didn’t exist before that can enhance your life or solve a problem.
If you want to become more valuable to yourself and to your company. You must figure out a way to bring more value to your company. All of the categories on the list are needed, but like everything in life and in business, some things are just more valuable.
Valuable usually means there is less of it, or fewer people who can do it.
As you look at the list, the last three fall in to the latter category. Fewer people can or are willing to do it. Which is why it is so valuable. Very few people want or can sell. If you can’t sell, you aren’t going to be very good at connecting people or businesses, because you aren’t very good at selling. And then lastly, if you create or invent something, you must be able to sell someone on why they should use it.
Do you want to become more valuable to your company? One of the best ways to do this, is become more responsible and connected to the revenue of the company. You can do this by being in sales (you already are and you just don’t know it), or you can become better at selling. Or you can become a connector or an inventor as well. You can do this where you are or you can become more valuable to the market by doing these things for yourself and the market.
To your success and your future.