If you are a republican you might really like this post. If you are a democrat the chances are you aren’t going to like this post or what is in it. I want to challenge you regardless of which way you lean politically to read the post and learn something from it. I am not writing this from a political perspective. I am writing this from a how can I learn from what Donald Trump did and apply it to what I do perspective.
We all now know that Donald Trump won the presidential race. He won it pretty easily. Causing massive disruption in the political arena. He did it with out the support of most of the news media, he did it without the support of the establishment republicans, he did it really without the support of most of the career political people making up the news media, pundits, long time politicians, print news, etc.
So how did he do it with all of these people against him? He did it his way. He did it in a way that was unconventional and caused massive disruption to the political establishment.
Here are the six things Donald Trump applied to winning the 2016 presidential campaign that you can apply to your sales approach to win every day:
Social Media: Donald got criticized all of the time about being angry and unfit to be president because of his rants on twitter. I am not talking about his messages in his posts. I don’t even remember what half of them were. Here is what I remember: The news media talking about his posts. They talked about it all of the time. That is all they talked about. By applying some of the following things that I outline below through his social media platform, he was able to get attention all of the time to the people who wanted to hear his message.
Lesson: Embrace Social media to get your message out to your audience. It is a great platform to target and pinpoint the people you want to reach.
Lead with an Opinion: Not everyone is going to like to what you have to say. However, nobody likes a person that says nothing. Also, nobody likes it when you are a fence rider, meaning you wont take a stand either way. You have to make a stand and have a strong opinion for people to notice you.
Lesson: Whatever it is you believe, state it, stand behind it, and when you get push back don’t back down. Your opinion is yours lead with it.
Make big claims: This is the one that drives people crazy more than anything. When Donald would make big bold statements about what he was going to do. Half the people said he could never make that happen. And the other half of the people were excited that he said it. That is just the reality of the world we live in today.
If I told you today, that you could spend eight hours with me working and you would earn $500 dollars. Depending on your current financial situation you may or may not take me up on the offer. However, if I said you could make $10,000 dollars for the same amount of time, the chances are you would listen. And that is all Donald Trump was doing when he was making big claims, getting people to listen.
Lesson: If you want to get the attention of people today, you have to give them a BIG reason to listen.
Get Attention: The world is as noisy as it ever has been. With the news media 24/7, Sports of some kind on 24/7, twitter, Facebook, advertising, current events, the holidays, etc., you name it, you have to do be bold and do something to get attention. Attention is what we all need for our prospects to get to know us.
Lesson: Your biggest challenge in sales is nobody knows you or your product. If you want to become known, get massive attention by applying some of the ways I outline here.
Talk to your prospects: We all know that America is divided pretty evenly when it comes to politics. I am sure it probably has always been that way. Especially in today’s world, where there is more transparency than ever before. Between twitter, videos, print news, and anything else you can think of, there is always a record of what you have said. The key today is to define your prospect with clear pinpoint accuracy and then create messages to speak to them. Again, love him or hate him. Donald knew what message his prospects wanted to hear. He was able to create specific messaging to them. Which fired them up and got them out to vote. You have to fire your prospects up about your product and then get them to spend money on it.
Lesson: Figure out who you want to reach, and then create a message stating what they want to hear.
Embrace your haters: As I said earlier. We live in a country where it is pretty evenly split politically. So the bottom line is if you are going to win, you have to get fifty percent of the people fired up and hope that the other side doesn’t fire theirs up as much. When you embrace your haters and take them head on as Donald did, it again creates more attention which is what we all want.
Lesson: Your haters can fuel your desire. Your haters provide you content to feed the people who love you. Use your haters to define your message to the other half of the people who want to hear your message.
The main thing is that we all our seeking attention in this 24/7 world. In sales, it is the easiest it ever has been to get your message out. In most cases it is free to do so. However, because it is so easy and everyone is doing it, it is harder than ever to get people to hear your message. To go from obscurity to at least being known to people you have to do things unconventionally and be ready to handle the response.
To your success and your future.