Only A players wanted

In the world of sports you have first string and second string.  You have your A players and what is called B players.  For those people who are not as familiar with sports maybe you are more familiar with celebrities.  A-list actors are exceptionally successful, their notoriety extends beyond the silver screen, and their name guarantees a box office hit.  Your George Clooney’s, Angelina Jolie, Brad Pitt’s, Madonna, are called A list celebrities.  B-list actors are usually television actors or less successful movie stars. A C-list actor is a character actor that’s known by face and not by name. They are usually still good actors, but they receive less notoriety than an A or B-list actor.  D-list actors are the lowest on the celebrity hierarchy; they appear on celebrity game shows and reality television.  Your local news people are good examples of D list or lower celebrities.

So what does all of this mean?  The game I play is in the world of business.  When I am looking at my roster on who I want to play in the game, I am seeing who will provide me with the greatest return with the least amount of expense.  Just like in Hollywood the A-List celebrities, are called just that, because they have proven time and time again, that when they are in a movie they can get people to the box office and sell tickets and make money.  It is a proven method.  In the world of sports it is no different.  A team knows that if they land star college athlete it can change the team make-up and one player can cause them to go from worst to first.   Also in sports you now see big time stars sign deals with other teams, and those teams know that if they pay them the money they will now be in contention.  In contention, means in contention of playing for a championship of some kind, which means more money.   I only want A players on my team.  Let me describe to you what I consider an A player in my world.

  • People buy the jersey’s (People want to be associated with you)
  • They sell all of the seats (People will listen to you)
  • You get the Franchise tag (you are so valuable that we can’t afford to lose you)
  • People see the trailer and they want to go (you bring excitement to the table, since you are involved others want to be involved)
  • They get the endorsement deals (You represent the mission well)
  • You win (You do whatever it takes to accomplish the goals)
  • A sequel or repeat is even harder (You know you have to get better to do it again)

I know the game I am playing in is very hard.  For us to win and to win consistently, it requires A players to do this.  I’ll take a few A players over a bunch of B players.  Jesus had his twelve that he picked.  But he spent most of his time with his A players which he had four of them. Peter, Andrew, John, and James. He knew that these four would add the most value and bring others with them to accomplish the mission.

Be an A Player today!

Brian Willett

Why do we struggle to think differently

Thinking differently for people is such a struggle.  I am not sure why!  Is it that we don’t know how?  We can’t stop thinking about what we already know.  Are we so tied emotionally to what we already know.  Do we allow our own insecurities and biases that we might lose our power if something changes.  Steve Jobs has said on many occasions that his hallucinations on some of the drugs he did, allowed him to think differently.  I don’t want to go down that road.

Yesterday, I was in an all day meeting with some very smart people.  Most of them have earned their masters degrees (not that it alone makes them smarter, but it doesn’t hurt).  Also, many of them have years of experiences around the business that they are in.

My goal for our meeting was really a few things:  A) To listen well.  Facilitate a conversation on what they (the people doing the work every day) can tell me about our business. B) See what they think about our current processes. C) Ask them for input on any way we can tweak what we are doing to make it better. D) Lastly, I wanted introduce thought-provoking ideas that challenge them to think differently than what they already know.  I feel like we accomplished A-C well, but I failed miserably on D.  So as I reflect on it this morning I said since I failed (in my opinion), I must figure out a way to do this better next time and luckily I have this opportunity tomorrow.

My thinking habits, patterns, and style was greatly altered three years ago when I started reading more, thats what the books are for.  They get you thinking differently. So in my preparation for tomorrows meeting, that has the same objectives as outlined above.  I said I will not fail on objective D.  I pulled out a few of the books that I have read over the last few years to see if I can draw on that wisdom and see if I can accomplish what I would like to accomplish.

A classic book on man and his/her thoughts is the famed “As A Man Thinketh”, author James Allen.  This is more of theory book, not really a process book on “How To” think differently.  So in the last year I read a book titled “How Successful People Think.”  It was written by one of may favorite authors/mentors of mine John Maxwell.  And I read “Thinking for A Change” by John Maxwell.

In his book “How Successful people think” he hits on six key ideas:  1) finding good input to start thinking process, 2) spending time with good thinkers, 3) thinking good thoughts, 4) acting on good thoughts, 5) allowing emotions to create another good thought, and 6) repeating the process.

In his book “Thinking for a Change” he really puts together a solid format on how to think differently.  Below are the titles of his 11 Chapters.

  • #1: Acquire the Wisdom of Big-Picture Thinking
  • #2: Unleash the Potential of Focused Thinking
  • #3: Discover the Joy of Creative Thinking
  • #4: Recognize the Importance of Realistic Thinking
  • #5: Realize the Power of Strategic Thinking
  • #6: Feel the Energy of Possibility Thinking
  • #7: Embrace the Lessons of Reflective Thinking
  • #8: Question the Acceptance of Popular Thinking
  • #9: Encourage the Participation of Shared Thinking
  • #10: Experience the Satisfaction of Unselfish thinking
  • #11: Enjoy the Return of Bottom-Line Thinking


Thinking for a Change.Maxwell.EBS

As I read back on some of the above chapters and read through the book, I plan on drawing on some of Maxwell’s ideas and see if I can get objective D accomplished the way I had hoped to.

I have found that I have two passions.  I like to get people thinking differently. Typically I can do that in a one on one meeting with a smaller subject such as goals, career progression, time management, money.  Secondly, I like discussing ideas.  I get to do both of these on a daily basis, now I just have to think differently and figure out how to monetize it all.

Brian Willett





Invest in you first

I am a process person, I can learn anything and do anything as long as there is a process.  Throughout grade school and my teens, I understood money.  I made it and spent it, that was my understanding of it.  That was the depth of my knowledge.  I don’t recall learning a very solid financial plan in school that made sense to me.  Maybe they taught it, but I just didn’t hear it.

I was introduced to a financial plan by my mentor Jim Rohn, he had what he called the 10-10-10 plan.  He basically said you gotta have a financial plan, and this was the one he came up with.  He said never spend more than 70 cents out of a dollar.  And use the other 30 cents this way.  Tithe the first 10%.  Tithe can mean giving to charity or giving to a church.  You choose.  The point is give it to something.  I have discovered the more I give the better I feel.  Obviously, I get excited about having the ability to give money and who it will help, but I like the feeling personally that I get when I give away money.  The second 10% you should save.  Save it, don’t touch it.  The last 10% you should invest.  He called it active capital.  Maybe you buy something for $2 dollars and sell it for $4, but use the money to invest in something that will provide a return, either short-term or long-term.

I am sure Mr. Rohn says this somewhere in all of his teachings, and maybe he counts this 10% in the investment part of his 10-10-10 plan, but I haven’t heard it clearly stated that way from him.  But I think you should invest no less than 10% in your personal and self-development. Mr. Rohn would agree I am sure. The great Brian Tracy says, for every dollar you invest in yourself on your personal development, it will have a $30 dollar ROI in your lifetime to your bottom line.  No other investment you can make will have that rate of return.

Mr. Rohn has a quote that I love:  “Never begrudge the money you spend on your own personal and self-development.”  I agree with that statement, but the thing that I would add is that you have to be intentional about your personal and self-development.  If you just go through the day without a plan, you most likely won’t fit it in to your day.  It has to be built-in to your day.

So what is my financial plan, I suggest.  Depending on where you are in your life and financial situation, I would suggest that you allocate 10% of your money to invest in yourself.  Maybe you use a combination of Mr. Rohn’s plan and include the 10% investment in your self somewhere in your budget. The investment could be a book, attending a seminar, a program on (you name it), a health plan, etc.  Invest in something that will make you better. When you get better things will get better.

Brian Willett

Willpower is finite…

I am reading the book “Start” by Jon Acuff.  I am half way through it, and it has me so motivated.  In one of the chapters he focuses on willpower.  I consider myself to have a lot of willpower, but as he states, willpower is finite.

I remember, when I was about 14 my buddy Wes and I was asked by his uncle to dig up these bushes in front of his grandmother’s house.  Most of us have all done some yard work in our life and forgot about it, but this particular job was special (I still remember it.)  I am not sure what kind of bushes these were, but they had deep roots and he wanted us to get all of the roots out as well.  This was one of those July summer days in Louisville that we all are aware of where the temperature during the day gets above 100.  I think we had a shovel, axe, saw, and maybe some other tools, but none of them were the right tools.  There were three bushes across the front of the house.  We worked on these bushes for about 16 hours in two days, as much as I wanted to quit, we never did until the job was done.  I remember this story, because I was mad because I think we ended up splitting $25 between the two of us.  I can still remember going down to that cool basement both days after working on this project and just lying around resting.  This story illustrates how I have alway been a hard worker and had the willpower to get a job done.

The older I have gotten I have realized that willpower is finite.  And depending on the amount of rest you get your willpower will run out.  In his book “The Power of Habit”, Charles Duhigg describes how executives tend to have affairs late at night, when there is very little left in the tank so to speak.  So knowing that willpower is finite how can we insure we maximize our willpower.

I know that my willpower is the strongest in the morning, before I get started on anything I know that for me I must get my workout done.  If I put it off until the end of the day I will not get it done, because after a long day of work, I am exhausted and my willpower is depleted.  For me, to get my reading accomplished, it requires me to do two things.  Have a goal for my reading and to do it in the morning. So I have personal goals on what I want to read and how many books I want to read.  Maybe you have a different system, find what works.  Since I started reading in the mornings when my willpower is the strongest I have accomplished more reading than ever before.

My days look like this:  The morning when my willpower is the strongest. I focus on me and my goals.  The best investment I can make is in me, so I must maximize my time and my willpower focused on the thing that gives me the greatest return.  (Also, a better me, makes me a better employee to my company as well.)  I start my day with my workout, because without HEALTH, none of this other stuff matters that much.

The day-to-day routine of life doesn’t require much willpower.  Like waking the children up and cooking breakfast.  This one action doesn’t require all of your willpower. Playing with the children after work.  This one action doesn’t require all of your willpower.  However, when you add all of the actions up on a given day it dissipates your willpower and by the end of the day you won’t have much left.

So to accomplish more, to have more, to get more done, it requires willpower.  If none of this matters to you, you probably wouldn’t have read this blog.  You have to find a way to maximize your finite willpower when you have the most of it.

Brian Willett

Are you willing to do something different?

I have the fortunate opportunity to speak to a lot of people everyday about their personal goals and what they would like to accomplish in their career.   It is one of the coolest things about my job and it is definitely my passion.

When meeting with someone I always ask do you have clearly defined goals in all areas of your life personally as well as professionally.  And as you might guess, everyone says yes.  My follow-up question is what are they?  They blabber through a few of them, but you can tell they aren’t well-defined.  BTW:  I used to be the same way and in some areas of my life, I still might be, but I am deliberate about the big ones, which include career, passion, money, and future. You are crazy if you think there is such a thing called work life balance.  There must be a work life integration and find balance in managing that.  Your career should be your passion and if it is not, then find another career.

So back to goal setting.  Everyone says they goal set.  For example.  My goal today was to  cut the grass. Weren’t you going to do that anyway?  If the answer is yes.  Was it really a goal?  Meaning, if you didn’t cut it today, were you going to cut it tomorrow, the answer is probably yes.  So to me that isn’t a goal.  It is a something you were going to do anyway, it is just a matter of when.  I work with a lot of college graduates.  I like to ask them if graduating from college was a goal for them.  Sure enough they all say yes.  So my follow-up question is, so if something better came along would you have quit college.  The answer is usually no.  Not Graduating college wasn’t an option. So I ask, was it really goal?  No, it is not a goal, you were going to do it anyway.

I am suggesting you create goals that require you to do something that you wouldn’t do other wise.  I met with a person just yesterday.  They would like to make extra money. I said is that goal or a wish?  They said it was a goal. So I said “How much extra money?”, “When would you like to make this money?”, “What would you do with the extra money?”, and then lastly “What are you willing to do differently than you are doing right now to accomplish this goal?”.  SEE this is the magic question.  WHAT ARE YOU WILLING TO DO DIFFERENTLY, to accomplish this goal.  If what you were doing was working to accomplish your goal (that is if you have a goal at all) you would already be making the extra money.  Since you’re not, your program isn’t working, so you must do something differently. A goal is something that requires you to stretch, to reach, to change, to try another way.

Today I woke up and I am going to work.  Guess what that is a crappy goal, I was going to do that anyway.  Create goals that make you stretch.  My mentor says:  Don’t set your goals too low. If you don’t need much, you won’t become much–Jim Rohn.

The point I am making is that A) Set some goals B) Set some goals that require you to do something you wouldn’t do otherwise.  If you make 45K a year and you want to make 55K a year, what are you willing to do differently to make that.  Maybe it will require some extra education, maybe not, maybe you are really good at X and you can do that on the side.  Maybe you deliver pizzas.  I don’t know, I don’t have all the answers I just have some suggestions.   The key here is set some goals that are worthwhile. 

Spend some time setting some goals today.  If you need some worksheets or some help please let me know.  I have a bank of resources that I can send you for free.  These forms changed my life, maybe they can change yours.

Brian Willett

What are you delivering?

Whenever you make a purchase, especially a major purchase, people are looking for three things.  The best price, the best quality, or the best service. In any sales situation (buying situation) you can never have all three.  I know some of you may be thinking well, you are wrong.  I will only buy if I can get all three.  I would challenge you to think about this for a moment. You will only get two out of three when you make a purchase. As a sales person you should determine which two of the three you offer and focus on that as being your competitive advantage in the marketplace.

A car:  There are literally thousands of cars on the roads.  Different makes and different models at different prices.  What is a car used for?  To get us from point A to point B.  So as long as it has an engine and four wheels almost any car will do, right?  Well, I am not going to get into the emotional aspect of a purchase.  This is an entirely different subject, and 90% of all purchases are emotional, but I am focused on the rationale behind purchases.

So the car.  You may decide to purchase a more expensive car, because of its perceived quality. Typically you will pay more for a car that has a certain level of quality track record.  So when a buyer is looking for reliability, less maintenance, and something with quality they are willing to pay more for it.  So is your competitive advantage quality?  How do you articulate or show that to your customers?

Service:  People will spend more for better service.  How do you describe better service?  I describe great customer service based on an attitude of helpfulness, genuine interest, respect, and understanding.  When a sales person has these attitudes towards these four things the experience will be the much better and the customer will be willing to pay more for their product if they know they are getting higher quality of service.

Recently I purchased some running shoes.  I can go to Dicks, Champs, Foot Locker, etc.  But instead I choose to go to a specialty shop focused on running.  The reason I do this, is because I know that they will possess all the attitudes towards great customer service.  They will respect me in what I think I want, they will show a genuine interest in me in heeling me meet my running goals, they will really try to understand what kind of shoes I feel like our best for me, but lastly, they will be very helpful in giving me information on what they think I should try buy based on all the information they gathered by asking me lots of questions.  So am I willing to pay more for this level of service, ABSOLUTELY.  Why, because it is worth more to me.

So as sales people what is that you offer in the marketplace with your product?  Do you offer the best price?  Can you offer the best price?  If not, if you are premium, be premium, tell potential customers why you are a premium and then show them during the sales process. Ar you premium because of the quality of your product and the service?  Decide what it is you delivering and be sure you deliver it.

We all know we can spend less money and not get as good of a quality and maybe we get some decent service.  We can spend more money, and get great quality and service. Figure out what you are selling and sell it.  I sell two premium products on a daily basis, but the quality and service outweigh the bigger expense that I charge.  With these two products there are several very similar products in the marketplace that my customers can buy cheaper.  But I know we deliver better quality and better service and I can prove it. I also sell a product that I have allowed to be looked at as a commodity and make it all about price as well, but that product I know I can deliver at the lowest price.

So what are you delivering to your customers?  Are you able to offer the best price?  Or do you deliver the best service and quality?  Or do you offer a good quality at a good price, but your service is lacking?  All of these scenarios can be true.  Figure out what your competitive advantage is and sell it.

Brian Willett

What is your E:E ratio?

There has been much debate lately about the 1%. Meaning the 1% of the most wealthy in our nation.  I love the 1%, my goal is to be one of them. One of my many mentors that I have constantly feeding me in my personal development is Brian Tracy.  I really like his name, that is why I follow him, lol.   Additionally, he is a multi-millionaire that has built many successful companies.  He says that the E:E ratio (Education and Entertainment).  Meaning how much time a person spends on their Education and how much time a person spends on being Entertained is reflected in their earnings (income).

Question:  If this is true?  Why wouldn’t more people spend time on their Education?

Answer:  We don’t know!

That is the best answer I have.  I don’t know why people do what they do.  Here is what I do know, that I have personally found this to be true.  The more I spend on my education the more I grow as a person, a friend, a colleague,an employee, a mentor, a trainer, a follower, a leader, a person to bounce something off of, and yes my assets and income have continued to grow as well.

I guess one of the most important things I continue to learn is yes, all of the above is true, I have become all of those things in the previous paragraph, however, through the process of personal development and education I have learned that there is more.  A lot more.

See we all live in a box.  Maybe you like your box, if you do, you wouldn’t be reading this. BTW:  Some boxes are good. Rarely does a good idea just find you.  You must search.  So continue reading.  This box may be the box that you are currently in at your job.  You may ask yourself, I want to grow, but I am stuck in the box and I don’t know how.  This box is our belief that we don’t know how to get out of it.  We may not know what we would like to do?  Or we do know what we want to do, and the opportunity in our current box just isn’t there.  I have felt this way, and I am sure I will feel this way again.  That is why continued education is so important, it shows you that there is much bigger boxes out there.  That your box isn’t the only place you will have to stay if you continue to search, continue to develop, you will find a way to get out of your box.

So what is your education:entertainment ratio.  There are 168 hours in a week, 24 hours in a day, and the last time I checked we can only live our lives 1sec at a time.  So how much of your day is spent on your education, learning something new, or learning something you already know and learning how to apply it better?  The average American person according to Nielsen Research and Data, spends 34 hours a week watching television.

So we have 168 hours in a week.

8 X 5= 40 hours for work (most work more than this)

8 X 7= 56 hours for sleep

34 hours a week for television (average according to Nielsen Media)

Eating: 3 meals a day x 7 days X .50 (half hour for each meal): 10.5 hours

Social media: 2 hours a day average (maybe this is profitable for you): 14 hours a week

Drive time to work:  Average American 25 minutes to work: 2 hours and 5 minutes a week.

Fitness:  1 hour a day for 6 days = 6 hours

168-40-56-34-10.5-2.05-6-14= This leaves you about 5 hours a week left.

As you look at the above list, which activity consumes a lot of your time and is not needed?  I will let you answer that for your self. Where can you fit your education into your life?  Oh yes, and for those of you who have families, where is family time? Where could you spend more family time and still make room for some education time.  We each only have so much time in the day, we must use it wisely to get where we want to go, things just don’t happen, we must make them happen.


Brian Willett

The things you learn

Last week I did not crack a book for two reasons. The one I was going to read wasn’t that exciting, so I tabled it.  I really hate to do that, but life is too short to read something that is not that exciting.  The second reason was, I couldn’t find anything interesting to pick up at the bookstore. I actually went to the bookstore twice looking for something and couldn’t find anything.  I have now reloaded and hope to get my newest books delivered this week.    If anyone has some suggested readings please share.

So as I look back on last week, I realize that I only wrote/typed one blog.  Isn’t that interesting, I thought.  I am sure smarter people than me know this, but I realize that the constant consumption of books is what sparks my thinking and writing of my blogs.  Without the reading of new information and ideas, I don’t have anything to blog about.

So how did I go through life for 30 years not reading?  I guess I never had very many ideas or suggestions.  Not to say that I didn’t have any at all, but I am sure they all revolved around my limited thinking of whatever I was involved in at the time.

A friend of mine suggested that I blog this year and it would help me find my thing, my voice, my topic, my “Born to Win” talk that I have been looking to create.  Born to Win was the platform of which Zig Ziglar spoke to audiences about for over 40 years as a speaker and trainer.  I am getting closer each week to this topic.

I have found that the only way I learn in most cases is to do, and when I do and reflect on what I did, I learn even more.

Brian Willett





How to start off on the right foot…

I read a blog yesterday from Profiles International that was centered around on-boarding of  a new hire.  Which by the way if you are in the hiring, training, development, an employer, or an employee somewhere, I would encourage you to sign up for their blog or follow them on twitter.  They push out a lot of great information that can assist anyone on just about anything related to their career.

Today I have the fortunate opportunity to meet with a few new hires in our company.  I will spend about three hours with them discussing Philosophy, History, How we equip them to do their job, expectations, etc.  Meeting with new hires is by far one of the most fun things I do in my job, did I say I was blessed? Yes I am.  I am sitting in the coffee shop reading and preparing for the day, I thought I would blog my agenda for this morning with this group.

Here are a few things that I have learned a long the way that can help any new hire to a company and is good advice for someone starting a new job that can apply to just about anywhere.

1.  Figure out what scoring is and do that a lot.

Every position within a company does or (should) have a method of which things are measured to know how a person is successful in their position.  These can be numbers in sales, quality in service based on evaluations, etc.  Once you figure out what a company considers scoring, do that a lot, and do it frequently.

2.  Be teachable

I am not saying that there isn’t a better way.  I believe there is always a better way, but maybe we just don’t know what it is yet.  However, until you have earned the right to have an opinion (meaning results) do it the way you were taught.  A lot of new hires fail here miserably, they think they know already.  Do it the way you were taught, earn some respect, and then make modifications.

3.  Be careful

Be careful on who you associate with.  A lot of companies may have a mentor program, which means that the person you are paired up with has earned the right to help guide new hires in the transition within the company.  This mentor should always guide you in the right direction.  My advice is be careful and don’t associate with the employees who are the complainers.  They are usually really easy to spot.  They are the ones complaining or not following directions.  Stay away from them regardless of their tenure.

4.  Attitude

Attitude is probably the most important element for all new hires. Most of the people who I have terminated usually was because of attitude.  Theirs sucked or they didn’t want to do their job, which is an attitude that doesn’t work with me. I will do another blog post on what attitude is to me and what is a good attitude versus what is a bad one.

5.  Why are you here

I love asking this question.  Most of the time in my business the response I get is that I am passionate about education and helping people.  For about 8 years I accepted that as the answer.  Now I respond and say “If that is true, would you have taken this job for $10,000, less than we are paying you now?” It is usually silence, (I allow the silence for a minute), then I respond and say.  I get that it is why we hired you, but you are here for you and your family.  Your motives are focused around you, and this job fulfills both your desire to do something worthwhile as well as make a living.  This job allows you to do both, but I want you to have a hunger and a thirst to do everything you can (and show it based on my expectations) and not tell me you are doing all you can.

6.  Set a new expectation

Most managers don’t hire a new employee thinking that they will be a nice role player.  You know who they are, the steady eddie that is about average, but dependable. No, our hope is that we just hired the next Michael Jordan.  So a new hire should come in and see who the top person is within certain field and the new hires goal should be to exceed that person and set a new expectation.  It isn’t going to happen over night with results.  However, overtime with effort, attitude, and skill this will happen and a manager can see this early on usually.

7.  Quit

As much as I hate this, I firmly believe in it.  Unfortunately, even though many companies including ours puts in a lot of time and effort to really paint the picture of a job, sometimes once a person gets into the job, they find out it is not what they are looking for.  Spoiler alert:  This is not only obvious to the new hire, but your new manager notices it as well.  Do everyone a favor and talk about it with your new manager.  Maybe they can coach you or guide you on some misconceptions you may have or maybe not.  But have the conversation and  be honest,  There will not be any hard feelings.  I have seen this so many times work out for the better.

8.  Don’t ask about growth opportunities

Now we hire people not only thinking they are the next Michael Jordan, but we also like to hire thinking that this person will be able to grow in our business and help us in a different role later on.  However, most new hires want to put the cart before the horse and start talking about growth and new positions before they have conquered the position they have been hired for. My advice is to become really good at X (become the best you can possibly be) and opportunities will come your way, I can guarantee it. No manager says, “Rob, really sucks at this job, so lets promote them and see how they do here.”

9.  Become a better you

Be willing to do whatever it takes to become the best at your job.  Read the books, attend the training (willingly), find new training, share new information with your boss you learned from your reading and training, become an expert in your business.

10.  Seek Excellence

Excellence is defined as: is a talent or quality which is unusually good and so surpasses ordinary standards. Do this in everything.  Your attitude, your appearance, your facial expressions, your job duties, in everything you are required to do and not required to do, do it with excellence.

I am sure I will talk about all of these things this morning and then some, but this is a good start for me.

Brian Willett

Which one is more important?

I have several morning routines, but there are two that are very critical for me to get my day started.  They are having my morning coffee and reading for at least thirty minutes. My definition of reading is something educational, motivational, or inspirational.  Most mornings I do them at the same time, which works out, but over the last week or so I have been quite busy and there were a few days that I didn’t have a chance to read, but I definitely got my coffee.

As I plan for this coming week and reflect on the last week, I am thinking which one of the two is more important for me.  Reading or my coffee?

Well lets see:



  • Wakes me up
  • Energizes me
  • Tastes good
  • Helps me focus


  • I put too much sugar in it
  • I may have a few too many cups on some days (way too much sugar)
  • One day reports say its good for you, the next day it is not.
  • I buy it from a coffee shop ($$$)



  • Wakes me up
  • Energizes me
  • Helps me focus
  • Gets me thinking differently
  • Educates me
  • Motivates me
  • Gets me thinking positively
  • Lasts all day


  • Cant think of any

Last week on the days I didn’t get a chance to read I could tell that my mind and my attitude wasn’t like it is when I get my reading done.  It’s funny as I compare coffee and reading and they both have many of the same benefits initially, but the thing about reading is that the positivity and the thinking differently benefits that it provides lasts me all day long,  when the coffee high is gone after a few hours.  So to answer my question:  Reading and coffee are essential to get my day going, but reading keeps my day going all day long.

Brian Willett